About
Senior media buyer & marketing consultant since 2008.
I’m Karim Gad, founder of DU MEDIA. For more than 18 years I’ve helped local and international companies, in Egypt and abroad, turn their marketing budgets into real growth.
My story
From media buying to full-funnel growth.
I started in media buying in 2008. Since then I’ve planned and run campaigns for brands in almost every industry: healthcare and clinics, fashion and retail, food and beverage, education, beauty, construction and more.
Today I lead DU MEDIA, working with business owners and marketing teams who want a clear strategy, smarter ad spend and reports they can actually act on.
years of experience
brands in the portfolio
industries served
What I do
Three ways I can help your brand.
Media buying
Paid campaigns on Meta, Google and TikTok built around one real goal (bookings, orders or leads) and optimised every week.
Marketing consulting
An outside expert view on your brand, market and competitors, with clear recommendations you can act on straight away.
Marketing plans
A full plan covering audience, positioning, content pillars, channels and budget, so every month has a direction.
How I work
Principles behind every campaign.
Good marketing is not about posting more or spending more. It is about knowing exactly who you are talking to, what you want them to do, and what every pound is bringing back.
Data before opinions
Decisions are based on audience research and campaign numbers, not guesses.
Your budget, treated like mine
Every pound has a job. What does not perform gets cut quickly.
Clear, honest reporting
Simple monthly reports that show what worked, what did not, and what comes next.
Creative that sells
Content that looks good and is built to move people to book, buy or get in touch.
Client words
What clients say.
Karim completely transformed our paid ads strategy. Our ROAS increased significantly within the first month. Top-tier media buyer!
Ahmed Hassan
Business Owner
A brilliant marketing consultant! Karim helped us optimize our funnel, cut ad costs, and scale effectively. Highly recommended.
Nour El-Din
Brand Manager
Data-driven, fast, and results-oriented. Karim turned our Meta and Google campaigns into consistent lead generators.
Omar Farouk
E-commerce Founder
Working with Karim was a game changer. He treats your budget like his own and delivers real growth. Truly a trusted partner!
Mariam Mansour
Marketing Lead
Let's talk
Ready to grow your brand?
Tell me about your business and I’ll reply within one working day.