Senior media buyer and marketing consultant since 2008. I help brands in almost every industry, in Egypt and abroad, plan their marketing and buy media that actually pays back.
Paid campaigns built around a real goal (bookings, orders, visits) and optimised every week.
Marketing strategy
Audience research, competitor analysis and a clear plan for where to show up and what to say.
Social media management
Account setup and optimisation, monthly content plans and campaigns across Facebook, Instagram and TikTok.
Content & branding
On-brand visuals and copy that make people stop scrolling and remember your name.
Influencers & partnerships
Matching your brand with the right creators and partners to grow reach and trust.
Account verification
Help securing official verification badges so customers know your page is the real one.
Start here
Brand Checkup
Before spending another pound on ads, find out exactly where your brand stands. A full diagnosis of your identity, audience, competitors and online presence, with a clear action plan at the end.
I’m Karim Gad, a senior media buyer and marketing consultant and the founder of DU MEDIA. Since 2008 I’ve worked with local and international companies, in Egypt and abroad, across almost every industry. I mix creative content with data-driven decisions, so every campaign has a goal and every pound has a job.